“We have a natural desire, as human beings, for beauty. Beauty transcends, empowers, and is rooted in being. And beauty can be found in ‘the feminine genius’. Each and every woman possesses a feminine beauty that is expressed in a unique way and desperately needed by the world. As Edith Stein said, “The world doesn’t need what women have, it needs what women are”. My project encapsulates the empowerment of a woman who is rooted in the truth of what she was made for. She knows her value and identity. In my project, I tried to convey the beauty of a woman who is sure of who she is and willing to share that with the world. The retailer I chose for my mailer is centered around encouraging women to live as their authentic selves. My goal with this project was to empower women to reveal their true beauty to the world.”
